Lucky 7s Week 2 – Shut up and Eat and UnMarketing

Be sure to follow  @kathybuckworth and @unmarketing on twitter — you’re sure to learn a lot and have a few good laughs!

In Shut Up and Eat!, humourist and parenting author Kathy Buckworth applies her razor-sharp wit to an examination of the family meal.

Experts claim that sitting down to eat together can prevent children from getting into trouble while simultaneously creating close-knit families. In Buckworth’s opinion, that’s an awful lot to expect from a meatloaf! What about the son who thinks his food tastes better on the blue plate with the fish? Or the daughter who won’t eat anything green? And let’s not even talk about the mom who’d rather be doing anything but standing in front of the stove (drinking a glass of wine comes immediately to mind).

Laugh-out-loud funny, more accurate than most of us would care to admit-and with a few recipes thrown in for good measure-

Shut Up and Eat! is a must-read for any woman who’s ever wondered: What the hell am I cooking tonight?

From one of the leading experts in viral and social marketing-market your business effectively to today”s customers

For generations, marketing has been hypocritical. We”ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You”ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you”ll create such a relationship with your customers, and make yourself the logical choice for their needs.

Shows how to create a mindset and systems to roll out a new, 21st century marketing approach

Marketing expert Scott Stratten focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray

Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity

Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing! 

If you would like to enter the contest,

Fine print:  The contest will close Wednesday, May 18, 2011 at midnight (EST). Winners will be contacted by email.