If you visited a Subway Restaurant in October and purchased a combo for your child, they got to go home with a neat “Frankeweenie”-themed bag, designed by the film’s creator, Tim Burton, with a glow stick for Halloween.
When you head into Subway today, your kids will go home with exclusive “Wreck-it Ralph” bags and 2 tokens to unlock games at Disney.com. I can’t wait to see what other fun Disney-themed bags, will come out at this collaboration moves in to 2013.
Why did Disney choose Subway??
“Working with SUBWAY® Restaurants is a great fit for Disney,” says Greg Mason, Vice President, Marketing, Walt Disney Studios Motion Pictures Canada. “We are delighted to have the opportunity to work with a company that shares Disney’s desire to promote healthy eating and making a healthy lifestyle fun for families across Canada.”
In recent years, SUBWAY® Canada has focused heavily on improving their health offerings – from the introduction of 8 sandwiches under 6 grams of fat to the 2011 launch of an interactive, online tool that instantly calculates the nutritional value of your customized SUBWAY® sandwich, to the brand’s major marketing effort, Commit to Fit. And now, SUBWAY® Restaurants has expanded their menu to include a side of apple slices in every SUBWAY® Kids Pak and available as a SUBWAY® Combo option. The Kids Pak also includes a 4” sandwich and a juice box.
Subway is thrilled to be working with Disney!
“We’re very proud of our collaboration with Walt Disney Studios Motion Pictures in Canada and excited about the opportunities it opens up for both of the brands,” says Kathleen Bell, Director of Marketing for SUBWAY® Restaurants in Canada. “SUBWAY® Restaurants and Disney are closely aligned in support of health and wellness and this will bring our combined message into our more than 2,900 stores across the country.”
SUBWAY® is a registered trademark of Doctor’s Associates Inc.
I received compensation to promote this amazing program. Please note that Subway and Disney are a part of our lives and the opinions in this post are my own. We truly stand behind these companies.
