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How a Local Business Can Benefit from Social Media

April 1, 2022 by Wendy S

Image by Gerd Altmann from Pixabay

Let’s face facts: Successful businesses and social media are practically inseparable. For many, a strong social media presence is seen as going the extra mile, or as something that only the “big” businesses can engage in on any meaningful level.

The reality is that social media matters a lot, more than the majority of people realize at first glance. In this list, we’ll elaborate on how social media for local businesses can be a massive boon that draws in customers, bolsters your base, and improves your overall bottom line.

Customer Feedback

Any business that doesn’t understand what its customers want is doomed to fail. Feedback is a hugely important part of running a business, especially a local one. Feedback is how you’ll know that you should be making your t-shirts a bit softer or your donuts a little less sweet. Businesses that ignore feedback find frustrated customers leaving negative reviews more often.

To combat this, a strong social media presence is the superhighway connecting you to your buyers. Actively engaging with grievances not only makes the customer feel better, but improves your product—and your profits.

Inflated Presence

Marketing gurus are well aware that the products that end up defining our culture do so as a result of shrewd marketing. We are in many ways told what to like, or told what is relevant, despite how much genuine success or hype is actually behind that product.

Just as an example: You may be shocked to know that there has never been a year in history in which the Beatles have had the best selling album for that year, even though they are universally acknowledged as one of the best and most influential musical groups of all time.

If you want an example more specifically related to your business, just look at the attention Salt and Straw gathers simply from social media alone. The West Coast ice cream shop has used Instagram, Twitter, and other platforms to spread the word about their groovy flavors and eccentric cones, using cool imagery and punchy writing to accumulate a strong customer base.

By promoting your business through social marketing, you can increase the amount of importance perceived by an audience about said business. That, in turn, gets people talking, and making your business the topic of conversation is worth its weight in gold.

Public Relations

On a similar note, this is one area where a social media management company can really swoop in to save the day. In the same way that social media can be used to listen to your audience, as mentioned before, it can also be used to communicate to them.

On the one hand, repairing a negative customer experience is great for business, but fumbling with an angry consumer is a recipe for a black eye on your brand. Regardless, it’s still an important skill to learn or to pay someone to pull off.

Finding New Market Trends

If the recent Wendy’s twitter scuffles are any indication, it can be assumed that audience tastes and tolerances to certain forms of marketing changes over time. 10 years ago, replying with a snarky remark to a customer making an ignorant comment would be universally seen as a PR nightmare, but today such popular internet memes are generating unexpected buzz where there was none prior.

Sometimes this phenomenon may feel like catching lightning in a bottle, and to some extent it is, but the point is that social media can be used to research the mercurial tastes of consumers. Carefully observe how customers react to posts that are a little off the beaten path from what you normally post. Carefully respond in a myriad of ways to complaints and judge which responses are the best received. In due time, you may discover a need that you didn’t know existed and satisfy it.

Filed Under: techie tips, twitter, work Tagged With: business, social media

Canadian Red Cross Hosts Twitter Chat on Syrian Crisis – Oct 3 – 12pm EST – @RedCrossCanada #CRCSyria

September 30, 2013 by Wendy S

“6.8 million Syrians are in need of humanitarian assistance; more than 2 million are refugees; 4.25 million are displaced in their own country.

One of the world’s worst humanitarian emergencies is unfolding in Syria, and aid agencies around the globe have been sounding the alarm. At times, all the information about Syria can be overwhelming, yet we don’t always hear about those who are most impacted, civilians, women and children.

To help shed light on the humanitarian crisis in Syria and in neighbouring countries, we’re inviting the Twitter community to join us on October 3 at noon ET, for an hour-long Twitter chat using the hashtag #CRCSyria to learn more about the Syrian crisis.”

Fore more information read the CRC’s blog: Canadian Red Cross Hosts Twitter Chat on Syrian Crisis

Be sure to follow:

Red Cross Canada: @RedCrossCanada
Hossam Elsharkawi: @elsharkawi
Hamida Ghafour: @hamidaghafour
Moderator: @CPantazis

And use the hastag — #CRCSyria

Filed Under: charity, Life, twitter Tagged With: redcrosscanada

@ZeronaCanada #FatBeGoneAThon Twitter Party – March 26th 8pm

March 20, 2013 by Wendy S

Earlier this year @SoberJule introduced her readers to Zerona Canada, the leader in non-invasive body sculpting procedure designed to remove fat and contour the body.Zerona Canada treatments are approved by the FDA and Health Canada and far less invasive than liposuction. It’s a fantastic choice for anyone who is looking for rapid inch loss yet not looking to take a surgical route.


Zerona Canada Reduces InchesThe treatment zaps fat cells with cold laser which creates a hole or pore in the fat cell. The pores allow the junk from within the fat cell to be eliminated and flushed out of the body. Essentially Zerona essentially detoxifies and flattens the fat cells.

You can read more in detail about the treatment process HERE, I actually attended a Zerona Canada location and had one session where I lost a total of 6 inches over my body in just 40 minutes!
Zerona Fat Be Gone A ThonIn April of 2012 Zerona Canada held a Fat Be Gone a Thon at all of their locations where they tracked the inches lost for the day. All of the Zerona centers across Canada participated and in the end the total inches lost was 550 inches!!

These results may seem astounding and hard to believe but if you head over to the FatBeGoneAThon website you can see actual photos of clients from the day and the amount each person lost!
For more recent testimonials you can head to the ILoveZerona website where folks are raving about their results!

Zerona truly changed my life

“For years I have always had trouble with my mid-section, and then having a child just added to the problem. After years of eating right, exercise I still did not see any improvement. It was disappointing every time I would put my clothes on. Feeling very discouraged, have I seen an ad about Zerona and contemplated going through with it… with much thought and a year’s time of trying my hardest at what I was already doing, and still seeing no result, I called Zerona specialist and I booked my treatments. After the first 3 treatments my clothes started to feel different I was amazed at the progress. It gave me confidence and motivation to keep making positive life changes. With Zerona I lost 8 1/2 inches and 9 pounds with 12 treatments and it truly has changed my life Thank you Zerona.” ~ Leslie Logan, client at Tecumseh Laser Centre in Windsor, Ontario

If you’d like to connect with Zerona you can find them on Facebook or Twitter and they have many reviews available to you on their website and blogs.

Twitter Party Alert!

When: Tuesday, March 26, 2013 – 8pm EST
Where: On Twitter using the hashtag #FatBeGoneAThon
Who: @ZeronaCanada, @SoberJulie (host), @SimplyStacienet, @MommyMatter, @ThisLilPiglet, @ChancesMommy, @mapsgirl
Why: Let’s talk about rapid inch loss, you know you want answers!Prizes: Open to residents of Canada

  • Every participant will receive 1 free treatment

GRAND PRIZE:

  • One package of 12 Zerona Treatments
  • free consultation and body composition analysis,
  • and free nutrition consultation. Value over $3000 dollars.

RSVP: Provide your Twitter profile name and url in the link below


This is a sponsored post but all opinions are my own.

Filed Under: sponsored, twitter

Mocktails & More Twitter Party Tonight! #HolidayMocktails

December 4, 2012 by Wendy S

For the last few months, I have been privy to some behind-the-scenes info!!  My good friend, Julie (aka @SoberJulie) has been working on a book.  I got to proof-read some stuff and preview some images and be a sounding board as she bounced ideas around.

On November 27th, when she hit “publish” and then sent me the link, I’m sure she could hear me cheering from my house!!

You can buy “Mocktails & More” here — http://bit.ly/mocktails_more


To celebrate this awesome book, Julie is throwing a
#HolidayMocktails Twitter Party tonight at 9pm EST
Just follow the hashtag
Julie has lined up some great prizes:

Nokia Lumina 800 from Telus
Taxi Guy vouchers
Molson swag gear

You must be in Canada to win

RSVP below:


Filed Under: friends, Products & Reviews, twitter

#keenongreen twitter party – friday, june 17th

June 14, 2011 by Wendy S

You don’t have to be a tree hugger or an expert on green living!

You just have to be #keenongreen !!

(e.g. keen to learn more about green living, cleaning, beautifying, health etc.)

Party Deets

WHAT: Come join in an evening filled with fun, discussion about GREEN CHOICES with regards to cleaning, health and beauty products and your family and did we mention prizes?!

WHEN: Friday June 17th, 2011 8-10pm EST


WHERE: Log into Twitter and follow the hastag — #keenongreen

WHO: All are Welcome (some prizes are Canadians only, some are world wide)

PARTY HOSTS: Please follow @MandyNorwex and @MultiTestingMom


Disclosure: I received no compensation for this post. Trying to use environmentally safe products is important to my family and me. And the hosts are my friends…I love my friends! The opinions on this blog are my own.

Filed Under: body mind spirit, Life, twitter Tagged With: its not easy being green

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mapsgirl@gmail.com

Why “mapsgirl” ?

Wendy is a cartographer! She draws maps!

When not mapping, Wendy is also a mom to two daughters. They are the inspiration of this blog. Passionate about child passenger safety, Wendy was a certified Car Seat Technician in Ontario, Canada from 2008 to 2020. [Read More …]

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