Our second day at #FordNAIAS started very, very early, Monday morning. We were finished breakfast and on the bus heading to Joe Louis Arena by 6:45 am.
Why so early?
Ford Press Conference and reveal of the new 2015 Ford F-150
The Ford Press Conference was at 8:10 am. Due to a broken down vehicle on the highway, it was a mad dash to the arena, but we arrived just in time to see this:
After the Press Conference
All of the media people got to go down to the floor for a closer look
After the Press Conference all of the bloggers had access to Ford’s Behind the Blue Oval room and the full Auto Show!
Upon entering “Behind the Blue Oval”, there were different displays showcasing some of the research and ideas behind the Ford vehicles.
The New F-150
Ford Edge Concept
The All-New 2015 Ford Mustang
Mustang featured in the Need for Speed movie
Ford Police Interceptor
Ford Mustang Pool Table
Ford’s Green Technology
More Ford Technology and Innovations
NASCAR Ford F-150
Visual Performance Evaluation Lab
They use special lighting to see how the vehicle reacts in different lighting conditions and what the experience for the driver and passengers will be like.
Ford Hot Wheels
On a big media screen, they were showing the social media buzz from the #FordNAIAS hashtag, check out Behind The Blue Oval!
Talking with CEO Alan Mulally and COO Mark Fields
Ford really gave the bloggers a unique experience!
We go to talk with www.youtube.com/watch?v=0HdlFm_c5TQ. I taped the discussion, and even got to ask a question myself!
During our conversation with Mark Fields, COO, he expressed how important bloggers and social media influencers are to Ford and getting Ford’s message out as well as hearing feed back from the customers.
Photo op with Scott Monty
#FordNAIAS at #NAIAS
After spending some time learning about the new technology and vehicles, I headed out to the Auto Show floor to see what else was going on. I was blow away at the display that Ford put on!
All the new Trucks!
The New F-150
Ford Tremor and Raptor
Celebrating the Mustangs 50th Anniversary
Ford had an amazing display of all things Mustang to celebrate the 50th Anniversary!
More Ford Vehicles
Behind the Blue Oval Diner
At the end of the day, all of the bloggers were invited to the “Behind the Blue Oval” room to have dinner and get a sneak peek of the Need for Speed movie.
Relaxing back at the Hotel
After a long, full day, the Canadian bloggers sat down and reflected on all they saw.
Now if you thought that was full day, wait until you read what we did on Day #3!!
Disclosure: Ford Motor Company paid for my transportation, accommodations and food. I was not compensated for my time. I was not asked to write blog posts or promote the show or the experience on social media. I did this on my own. All opinions expressed are my own.