There’s good news for parents and children alike!

Fisher-Price, Inc., the world’s largest infant and preschool toy manufacturer and a subsidiary of Mattel, Inc., is releasing its newest, most innovative toy collection ever! Introducing Laugh & Learn® Smart Stages™, a revolutionary learning technology that grows with your child for up to three years. The toys’ age appropriate content is user-controlled and can be adjusted to match your child’s development.

Laugh & Learn Smart Stages incorporates three levels of programmable learning, offering babies the chance to grow and discover the world at their own pace. Created in consultation with early childhood learning experts, the toys reflect the philosophy that babies learn best by experiencing the world around them.

Smart Stages Mower

Get out and mow that lawn with the push along Mower that engages with baby through creative role-play, and features a number slider, a turn gas cap, a pull lever, and a light-up face to interact with baby. Parents manually change the level for content updates.

This fun little mower is designed for kids ages 12-26 months and MSRP is $29.99!

Fisher-Price Laugh & Learn Smart Stages toys are available at all major Canadian retailers including: Toys R Us, Walmart, Target, Sears, Real Canadian Super Stores and Amazon.ca. For more information on Smart Stages, visit www.fisher-price.ca/smartstages

Other fun toys include:

• Smart Stages Chair
• Puppy’s Smart Stages Home;
• Puppy’s Smart Stages Train
• Smart Stages Crawl Around Car
• Smart Stages Laptop
• Smart Stages Vacuum

About Fisher Price

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ: MAT) located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The company’s legacy of high quality toys has enhanced early childhood development for more than 82 years. Some of the Company’s best-known “classic” brands include Little People®, Power Wheels® and Imaginext®. Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs), as well as a wide array of character-based toys inspired by high quality children’s programming such as Dora the Explorer™, Mickey Mouse Clubhouse and Thomas & Friends®.

The Company’s website, www.fisher-price.ca, as well as its Facebook page, www.facebook.com/fisherprice provide valuable information and resources to parents and grandparents around the world.